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India Brand Equity Foundation (IBEF)

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India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India as an Investment Promotion Agency for creating the “brand India”.

Structure and Mandate

Set up in 1996, IBEF is fully funded, owned and controlled by Union Government, unlike Invest India which is a private company.

IBEF's primary objective is to promote and create international awareness about the Made in India label in overseas markets and to facilitate dissemination of knowledge of Indian products and services.


Towards the objective of building a brand name for India in the global markets, IBEF collects, collates and disseminates comprehensive information on India. It has been developed as a single-window resource for in-depth information and insight on India. It also produces a wide range of well researched publications focused on India's economic and business advantages.

Thus it is basically a knowledge centre for global investors, international policy-makers and world media who seek updated, accurate and comprehensive information on the Indian economy, states and sectors. IBEF regularly tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends.

IBEF works with a network of stakeholders – domestic and international – to promote Brand India.

IBEF is registered as the Investment Promotion Agency of India with the World Association of Investment Promotion Agencies (WAIPA).

However, IBEF functions more like a trade promotion body as it is more focused on the trade side rather than on the investment side. As understood, the actual investment advice and consultancy are provided through Invest India.

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